7 benefits an estate agent gives you

An estate agent's job combines many different professions. You need to know not only the law, but also construction, finance and marketing. What you may lose if you do not hire an estate agent – in today's post.

Benefit 1: they have experience

As in many other fields – property sales included – what counts above all is practical experience gained over the years. No training course or book can replace it.

Experienced estate agents develop good intuition when it comes to client service.

They can respond not only to the client's declared needs – but also (and perhaps above all) to the hidden, unspoken ones.

What is more – thanks to this they can quite intuitively dispel clients' doubts before those doubts are voiced during the sales process. This is something a newcomer does not have and has yet to learn.

Benefit 2: they have the time

In today's busy times, few people have the desire and the means to patiently show potential clients around a property – clients who, after all, may get in touch at any time of day or night – and to talk for hours about the merits of the flat or house.

This is where a very important advantage of agents emerges – their job is selling property. They have the time for it, because it is within the scope of their duties. They can invite a visitor at any time of day – even when you are at work or unavailable.

Benefit 3: they know sales techniques

Agents can – choosing from the listings they have in their office – first show a potential client around inferior properties, so that yours then appears in a much more favourable light in the eyes of potential clients.

This is called the contrast technique.

They also know that it is worth telling potential buyers how much interest the property in question is attracting – which, in line with the social proof principle, will increase the desire to buy the given house or flat.

And they also know hundreds of other techniques and approaches that support and speed up the sale of your property. They train in this and are good at it. So why not make use of their knowledge and skills?

Benefit 4: they know how to prepare a property

Once you have sold X houses, you begin to sense what people pay attention to in properties. And what is completely irrelevant to them.

Professional agents can prepare a house or flat for visits from potential clients at relatively low cost, at the same time increasing the chance of sales success with these simple and cheap measures.

Such cooperation can pay off greatly if we have been waiting for a buyer for months and none has come along.

Benefit 5: they know how to prepare listings

What is there to preparing a property sale listing, right? And yet it turns out that this is precisely the stage at which the most common mistakes are made.

Either good, illustrative and high-quality photographs are missing. Or the description contains serious information gaps, which puts off potential buyers, who prefer to go to a better-described property so as not to risk wasting time and effort viewing a property that does not interest them.

Or the price of the property is wrong – so the seller either loses money, or wastes time and suffers needless stress.

Benefit 6: they understand the technical side of property and marketing

Nowadays technological know-how can be the element that tips the balance towards an effective, quick and profitable sale of any property.

Today most people browse property listings on the Internet – a medium that has its own rules and that you need to know well to get noticed.

Professional estate agents have at their fingertips knowledge of, for example, effective property portals and how they work. They know whether it is worth paying for listings on them, or whether the same effect can be obtained for free – e.g. by using the promotion mechanics of a given portal.

Professional agents also know how to read the traffic statistics of a property website to find out what interests potential clients most about the property on offer. This knowledge can then be used during a personal presentation of the property – increasing the chance of a quick sale.

Benefit 7: they know the legal aspects of selling a property

Notarial deeds (akty notarialne), land and mortgage registers (księgi wieczyste), inheritance matters or possible debts – these are often huge, complex problems associated with one property or another. The sales process – to be safe and not expose either the buyer or the seller to unpleasant legal consequences – must take place under the supervision of someone who knows the law and knows how to apply it.

This gives agents a considerable advantage, because in most cases both buyers and sellers have no real idea about important legal terms or the regulations governing the sale of houses.

It is not hard to imagine the serious problems that can be caused by an unclear provision in a contract, or by an inability to assess the potential risk from state authorities enforcing building regulations.

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So is it worth hiring an estate agent to sell your house, flat, commercial unit or plot? It is – but only a professional one. I also invite you to work with me. If you want to sell your property quickly and profitably – I am here to help.