Privacy policy

How REMAX Gold Katowice processes the personal data of people who contact the office through the remax-gold.pl website, and which cookies the website uses.

1. Data controller

The data controller is REMAX Gold Katowice (NIP 549-100-83-43), ul. Chorzowska 150, 40-101 Katowice. For matters concerning personal data, write to biuro@remax-gold.pl or by post to the office address.

2. What data we collect

From the forms on the website: first name and surname, phone number, e-mail address, the content of the message and, when you submit a property for sale or rent, its type, location, floor area and expected price. Together with the enquiry we record the date, IP address, browser and the version of the information notice, so that we can demonstrate what you consented to.

If you came to the website from one of our campaign links (an address with “utm_” parameters, e.g. from an ad or a newsletter), we also attach the source and name of that campaign to your enquiry — so we know which ad works. They describe the link you came from, not you.

The same applies when you arrive from an AI assistant's answer (e.g. ChatGPT): we add the name of that service to your enquiry. We do not know the content of your conversation with the assistant.

3. Why and on what legal basis

• Responding to your enquiry and presenting a listing, as well as concluding and performing a brokerage agreement — Art. 6(1)(b) GDPR.
• Contacting you about your enquiry, handling queries and defending against claims — our legitimate interest, Art. 6(1)(f) GDPR.
• Information about new listings — solely with your consent, Art. 6(1)(a) GDPR; you can withdraw your consent at any time.
• Legal obligations, including those arising from the Act on Counteracting Money Laundering and Terrorist Financing (a real estate broker is an obliged institution) and from tax regulations — Art. 6(1)(c) GDPR.

4. Who we share data with

The data goes into the office system used by the agents of REMAX Gold. It is processed on our behalf by IT service providers (hosting of the website and the office system, e-mail) under data processing agreements. In the case of a transaction — to the extent necessary — a notary, a bank or the other party to the transaction. If you consent to analytics cookies, some data about your use of the website is sent to Google (Google Tag Manager and Google Analytics); Google may process it outside the European Economic Area on the basis of standard contractual clauses and the EU-U.S. Data Privacy Framework.

5. For how long

We keep the data from an enquiry for as long as needed to handle it and then until the limitation period for any claims expires. Data from brokerage agreements and the documentation required by anti-money-laundering regulations — for the period specified by those regulations (as a rule 5 years). Data processed on the basis of consent — until it is withdrawn.

6. Your rights

You have the right of access to your data, to rectification, erasure, restriction of processing and portability, to object to processing based on a legitimate interest, and to withdraw your consent (without affecting the lawfulness of processing carried out before its withdrawal). You can also lodge a complaint with the President of the Personal Data Protection Office (UODO) (ul. Stawki 2, 00-193 Warsaw).

Providing data is voluntary, but without a phone number or e-mail address we will not be able to respond to your enquiry. We do not make decisions about you based solely on automated processing, including profiling.

7. Cookies and similar technologies

• Necessary — the website remembers your choice from the cookie banner in your browser. Without it, the banner would appear on every visit.
• Analytics (with consent) — Google Tag Manager and Google Analytics show us which listings and tips are read. They load only after you click “Accept”.
• “Arrange a call” (with consent) — the CallPage widget lets you request a call from an agent; it loads after you click “Accept”. Without consent, the button leads to the contact form.
• Maps and videos — the Google map loads only after you click “Show on map”, and we embed YouTube videos in a mode without cookies (youtube-nocookie.com).
• Visit source — the browser remembers the campaign parameters from the link (“utm_”) or the AI service name only until you close the tab (session storage, not a cookie), so they can be attached to an enquiry sent from another page. They go nowhere except the office system.

You can change your consent to analytics cookies at any time using the “Cookie settings” button at the bottom of the page or in your browser settings.

8. Agent recruitment

Applications from the form on the Recruitment page (full name, phone or e-mail, city, experience, current office, CV, LinkedIn profile and message) are processed separately from client enquiries — only to run the recruitment for cooperation as a real estate agent. The legal basis is your consent (Art. 6(1)(a) GDPR) and steps taken at your request before entering into a contract (Art. 6(1)(b) GDPR).

• Who sees your application — only the owner of the office and the person running the recruitment, in the office system. Your CV is not stored in a public part of the server.
• For how long — until the recruitment ends and for 30 days afterwards. If you agree to take part in future recruitments — for 12 months from your application.
• Withdrawing consent — at any time, by e-mail to biuro@remax-gold.pl; we will then delete your application and CV.

9. Personal link and video from an agent

An agent may send you a personal link to their page (an address with the “dla” parameter), with a greeting and a short video. The link contains none of your data — only a random code valid for 60 days. When you open such a link, start the video or watch it to the end, the office system records this for the agent who sent the link (date and type of event), so that they know when it is best to get in touch. The legal basis is our legitimate interest — responding to your matter (Art. 6(1)(f) GDPR); you may object. The website does not use cookies for this: until you close the tab, the browser only remembers that the event has already been recorded. A regular visit to an agent's page, without a personal link, records nothing.

10. Changes

When we change the way we process data, we will update this page. Version dated 2026.