Want to sell your property quickly? Hold an open house!

An open house is a popular way of presenting a property in the West. It involves arranging for all potential buyers to come on one particular day to view the flat or house. It takes somewhat more work to organise the viewings, but it brings numerous benefits, with a faster sale and a higher price chief among them.

Organising an open house to present a property to potential buyers is not yet very popular here in Poland. By using this form of viewing, you can therefore gain an advantage over the competition. But before you decide on an open house, prepare for it well. Only then will this approach make sense and support a quick sale of the property.

The advantages of an open house

The main advantage of an open house is the ability to arrange for all potential buyers to come on one day. That way the viewings will not disrupt our weekly schedule. We will also be able to prepare for them more carefully. Such a solution is therefore a great convenience and saves time. Moreover, by scheduling viewers one after another so that they pass each other in the doorway, we use a simple psychological trick that significantly increases the attractiveness of the property. Seeing other interested people, buyers will be keen to finalise the transaction as quickly as possible, fearing that someone will get there before them. Statistics confirm that using an open house considerably speeds up the sale of a property and helps achieve a higher price.

How to plan an open house?

For an open house to bring as many benefits as possible, you need to remember a few golden rules, the application of which will determine the success of the undertaking.

First of all, let's make sure the flat is perfectly cleaned and freshened up before the showing. The first impression counts the most, so let's not spoil it with a mess. Let's also create the right mood to evoke pleasant associations in buyers. It is worth putting on quiet, calm music, spraying a pleasant scent around the flat or, even better, baking a cake before the viewers arrive. Nothing says the warmth of a family home like the aroma of fresh baking. Fresh flowers in vases are also a good idea and will make the interiors more attractive.

The next step is good organisation. Remember to schedule each subsequent visitor so that they pass the previous ones in the doorway. This will heighten their interest in the property and make them willing to pay more. Preparing leaflets or other information materials can also be a good idea. Competitors rarely use such measures, so we will certainly stand out with this gesture.

Use home staging, that is, a light refresh of the flat where needed. Elements of home staging include, for example, repainting the walls, new accessories and rearranging the furniture. In a word, all the small actions that raise the attractiveness of the property.

Do not forget, either, about depersonalising the interior, that is, removing personal items such as photos and keepsakes from the rooms. This makes it easier for the viewer to imagine the property as their own new place to live.

And finally, let's remember to keep emotions in check during the presentation. If you want to sell a flat, you must realise that it is no longer yours, so don't treat it sentimentally. Don't get drawn into family stories and don't react too emotionally when something doesn't suit the buyer. If you are not able to do this, a good solution will be to hire a professional estate agent who will carry out the presentation for you. They will also help at every other stage of selling the property.