How to promote a property online and how much does it cost?

Many people think that selling a property through an agent consists only of putting the listing on the internet. After all, there is a widespread belief that potential clients look for properties mainly on property portals. However, anyone who has ever tried to sell a property on their own knows that this is not enough, because there are plenty of similar listings on the portals. So which tools will help you promote your property online?

1. Promotion on internet portals

Placing a listing on just one portal is never a good idea. This is especially so given that almost 300 websites connected with property trading operate on the Polish market. It must be remembered, though, that each portal has its own rules and reaches a specific target group, and on many of them you have to keep bumping the listing up or pay for premium promotion so that it is visible to potential buyers.

Cost: from a dozen or so to several dozen PLN for a standard listing on 1 portal, plus extra costs of promoting and refreshing the listing. In total this comes to 200-500 PLN a month.

2. Social media

Facebook has completely changed the way we navigate the internet. Once, information had to be searched for constantly; today all the content accumulates in one place. So how do you make sure the platform's users know about your property? You have to make the news of its sale "spread far and wide"! After all, social media offer a whole range of tools for promoting and advertising content.

Cost: A monthly Facebook Ads campaign costs around 100-300 PLN, depending on its intensity

3. The Google Ads advertising network

On the Google search engine and on many websites you can come across sponsored links. They are displayed depending on the keywords we type in and… on the monetary value of a single click, which is set by the client – you do not, however, pay for the mere appearance of the ad. So why not place information about your property in this kind of medium?

Cost: A sponsored links campaign costs about 300-500 PLN a month, depending on its intensity

4. A website

Every company has its own website. So what if you decided to create a website for a specific property? It makes it easier to reach potential clients, and they will learn much more about your property than from ordinary listings. The statistics, in turn, will help you gain information about what matters most to future buyers.

Cost: creating a website costs from 200 PLN upwards, depending on its content

5. Using multimedia

Advertising a property should be accompanied by photos and videos with the listing, which we can place on YouTube, for example. The latest trend in promoting houses, flats and plots is creating a virtual walkthrough or shooting films with a drone. Thanks to this, your potential buyer gets to know the atmosphere of the property before being able to see it in person.

Cost: A professional photo shoot of a property costs from 300 PLN upwards, depending on the size of the property; shooting a professional film using a drone costs at least 1,000 PLN

READ ALSO – 4 TIPS FOR SELLING A PROPERTY QUICKLY

These services often require an enormous amount of time, professional knowledge and considerable financial outlay. It is also not always necessary to use all forms of promotion, and creating a suitable strategy is the key to success, since the activities carried out often bring poor results despite generating high costs.

If you are looking for the help of professional estate agents who will prepare a comprehensive promotion strategy for your property, contact us. Thanks to our experience you will promote your house or flat more effectively and, most importantly, it will cost you less than if you did it yourself.