How to describe a property accurately?

When we create an advert for a flat for sale, we must remember that the description of the flat should be interesting, engaging and stand out from the others. Discover a few tips that will show you how to describe a property accurately so as to sell it quickly and on good terms.

Draw attention to your property!

Nowadays, when we want to sell a house or flat, we almost always decide to post an advert on online portals. There are many similar listings there. You need to take steps that will draw attention to your particular property. How can you do it? The essential thing is to include good-quality photos of every room. The description must be complemented with photographs. Details count. Opt for varied text formatting, for example lists, headings and bold type.

Find the property's strengths

Property seekers browse as many as hundreds of listings a day. The property description must be constructed in such a way as to highlight the distinctive features that will stay in the reader's memory. A key element may be the layout of the flat, the number of floors, interesting architectural solutions, or a terrace with an attractive view. If the property has been freshly renovated or refreshed, be sure to point this out at the beginning of the description. Adverts are often not read to the end, so you must capture the reader's interest.

How to describe a property accurately? Create a specific description

Online portals often have search engines which pick out descriptions that mention certain features of the property. Remember to write about everything that may arouse interest. The description must not, however, be convoluted, overcomplicated or flowery. Facts and specifics count!

The most important information you must include in the advert:

• property price
• floor area
• number of rooms
• type of heating
• approximate amount of charges, above all the monthly service charge (czynsz)
• floor
• presence of a lift
• exact location
• additional amenities, e.g. a balcony, cellar or storage room

READ ALSO – TIPS ON HOW TO SELL A HOUSE OR FLAT QUICKLY

What language to use

When writing the advert, opt for clear, simple language. The description must be easy to understand. Avoid long sentences, complicated constructions and convoluted descriptions. Property seekers are interested in specific, verified information. In addition, the description must read quickly and easily. If an interested person does not understand the information, they will pass over your listing.

The language of benefits

The language of benefits also works well when writing adverts. Draw attention to the advantages of the property. Make the reader aware of why your listing is worth their attention. Remember the simple formula: a feature (advantage) of the property, a benefit for the buyer. This trick will help your property stand out, for example from among all the studio flats in Katowice.

example:

The flat has large windows in every room. Thanks to this, it is bright, well lit and cosy.
Remember that the property description can be decisive. It is the advert that determines whether a potential buyer takes an interest in your property and decides to view it.