How to promote a property

Effective promotion of a property sale in the mass media! Writing an effective listing is an art, while a successful promotion has its own rules. Make sure you have chosen your target group well. With potential clients in mind, you need to know where to look for them.

What should you do to promote a property?

Think about who your listing is aimed at! Remember: if you are aiming it at young people, you should place the advert on the internet or in magazines, or invest in mailing. If, on the other hand, you are aiming it at middle-aged and older people, place the advert in the local press. In addition, check:

Where buyers look for properties advertised for sale.

Where you can find buyers who are looking for properties.

Get to know effective advertising media!

1. Special-interest magazines – an advert in a magazine devoted to interiors or property can attract a group of potential buyers. If you add a well-thought-out description and fantastic photos, you can be sure you will make a positive impression on readers. The downsides of this form of advertising are that each issue contains many colourful articles, so your advert may "get lost in the crowd", and the publication frequency – usually monthly or quarterly.

2. Magazines and newspapers – these are a sought-after and the most frequently chosen place for publishing property adverts. People also often subscribe to their favourite titles, so your chances of a successful sale will rise sharply. A local weekly may be the best medium for your advertising, but make sure the content will interest readers; avoid abbreviations and vague wording. Pay more, but be sure the advert is perfectly written. Otherwise it will not bring the expected result.

3. The internet – it has long been known that the web is a powerful advertising platform. Every day millions of people search Google for the information they want. The internet is also a treasure trove of knowledge, the world's modern library and an international communication channel for fans of modern technology. Use the potential of technology to reach a multitude of clients in an instant. It saves an enormous amount of time and generates an immediate response.

READ ALSO – 4 TIPS ON HOW TO SELL A PROPERTY QUICKLY

The internet offers many interesting solutions for promoting a property!

Directories – place your listing in web directories and optimise it for search engines. Directories are most often a moderated collection of internet addresses and descriptions of those addresses, grouped by topic, e.g. home and garden; classifieds; business. If your advert has been placed on the internet, give the link in the directory. In addition, include keywords in the description, such as house, plot, apartment – and be sure to expand them with adjectives such as spacious, comfortable, well kept, and give the location, e.g. A comfortable, spacious house in Kraków, for a large family, excellent location, ready to move into immediately. No renovation needed.

Classified ad portals – a collection of classified adverts from various fields, grouped by topic. You choose the location – you can select any voivodeship or the whole country – and give your contact details and the text of the advert, in which you describe, for example, your flat for sale in Katowice or any other property. All portals let you add photos to the description. When you place an advert, you give an e-mail address, to which you will receive an activation link. After you click the link, your advert will appear on the internet.

Specialist property portals – by placing your listing there you can be sure it will be noticed. Specialist portals are created with people looking for the latest industry news in mind. They are usually advice-oriented with advertising elements, and most often they are the online edition of popular magazines (they also contain adverts from estate agencies, adverts for renting or selling flats, selling houses or plots, adverts for buying property, and so on). Remember, choose only the most widely read portals.

Forums – take part in discussions on forums and advertise your listing. Forums are a form of online discussion group, used to exchange views between people with similar interests. Most internet portals have a collection of special-interest forums, where you can find threads about renting, selling or buying property. To take part in a forum discussion, you must have an account with a password and login, which you enter during registration. Forums are moderated; a "controller" watches over the linguistic and substantive correctness of the discussions held there.

Mailing – a form of internet advertising carried out by sending advertising content to e-mail addresses obtained from an address database. Mailing is handled by a company involved in internet marketing in the broad sense. The downside of this form of advertising is "cluttering" recipients' inboxes. Mailing is often treated by the mail system as unwanted correspondence, so-called SPAM.

Social networks – a giant of modern communication, operating on the basis of the community gathered around them, that is, their users. Social networks are known as social media and are used by almost everyone, as many as 99.3% of internet users. By opening an account on a chosen network, you build a network of friends and enter personal data and other information that you want to show off to the online community. With access to a huge audience, you can recommend your listing to friends (and they to theirs, so your listing may be passed on in an endless chain of connections) or buy an advert that will be displayed in the user's personal panel. Popular social networks at present are: Facebook, Twitter, Myspace, Google+

E-mail signature – if you send a lot of e-mails, put a description of the listing in your e-mail signature; you can also give a link to the advert on the web. If you also add a small photo and add some colour to the text, it will certainly be noticed.

Website, blog – if you are an active blogger, you can place the text of the advert on your blog or website. In addition, you can create an advertising banner which, thanks to a system of free link exchange, can generate considerable interest in your listing.

Take advantage of the huge advertising potential and enjoy a successful transaction!