Online marketing in an estate agent's work
Text from 2016. Laws, rates and prices may have changed since then. Ask an agent
It is high time for some marketing reflections on the appeal of listing content and on social media trends. How do you become a master of business and creatively interest potential investors in a listing? The answer is in the article below.
The most important element in creating an advertisement is to focus on the audience we want to reach. A skilfully written listing, excellent photos, a reliable description and professionalism will help you achieve the intended goal and open the way to completing every transaction.
Online marketing makes contact with the client much easier – thanks to it, estate agents can ensure the effectiveness of their work, be successful and conquer the market with redoubled force, paying particular attention to the conscious building of their own brand.
Today the biggest challenge is attracting the client's attention – most of them live on the go, most often use mobile devices and browse listings between other tasks. So what makes our advertisement the one they have been dreaming of?
First of all, the photography and the concise content of the listing, as well as a competitive price and a distinctive approach to the recipient, who will be motivated to get involved in the transaction.
Given consumers' preferences, it is worth paying attention to how our website looks on mobile devices. Statistics confirm that over 60% of users browse online advertisements on smartphones or tablets. That is why it is important to optimise the site for this kind of device.
Checking Google Analytics, consistently building the brand, promoting the website and highlighting individual listings are the key factors in maximising the success of sales transactions for an estate agency.
I will certainly develop the subject more broadly soon, given how dynamic it is.
Kind regards, Marta Kulawik
