A description that sells property, part 1

A property sale listing – we tell you how!

Selling a flat or other property quickly and on good terms depends on many factors. One of them is an attractive listing description. But what does attractive mean? Not sure? Read today's article and it will all become clear!

For many sellers, especially inexperienced ones, a property description is purely informational. Few people realise that, besides attractive photos, the text of the listing is also the start of the whole sales process. What you put in the description and how you write it often decides whether a potential client picks up the phone and calls you in particular. So before you get to work, take the following tips into account.

Be precise

Although there is a completely different theory that says a listing should not contain too many details, we take a different view. Admittedly, a lack of detail will certainly bring more phone calls, but mainly just to clarify the listing and find out what the client is really interested in. Enquiries of this kind rarely lead to a request to view the flat. So if you care about your own time and that of a prospective buyer, write the most detailed description possible, one that leaves nobody with any doubts. This way you will cut out unnecessary calls and be left with the most specific ones, which actually have a chance of turning into a face-to-face meeting.

So when you sit down to write the listing, put yourself in the buyer's shoes and write down everything you would want to know about the property yourself. Include the price, floor area, floor, type of building, location and surroundings, but also a description of any ancillary rooms, the amount of the service charge (czynsz), additional charges and the type of ownership of the flat.

Stand out

There are a great many property sale listings and most of them sound alike. Buyers have probably already become desensitised to them and click only on those that really interest them. So don't deprive yourself of this chance, and remember to use a catchy headline that will draw the reader's eye while also intriguing them and encouraging them to click. Think about what advantage your property has over others and highlight it in the very first sentence. This will raise the chances of the listing being read in full by those browsing.

Go for honesty

There is no point embellishing a listing, because the truth always comes out. What is more, a client whose hopes have been raised by a fairy-tale description will be all the more disappointed when they come to the viewing, and will be put off straight away. Write the truth and describe the real standard of the flat; this way it is easier to reach a buyer who wants exactly the standard you are offering. Overstating the merits of a listing can end with many people being interested, but all of them disappointed at the viewing. It is better to create a description that reaches the right target audience. This increases the chances of a sale.

Style

Of course, not everyone is a virtuoso with words. There are, however, certain rules that must be strictly followed when writing a flat sale listing. First of all, the description should be correct in grammar, spelling and style. It is best to write briefly, concisely and with substance. This will protect you from so-called "padding", which is not welcome in this situation. It will also stop you from straying into the labyrinths of the Polish language, which make the reader wonder what the author meant instead of focusing on the listing. So opt for concrete information presented in a way that is clear to the recipient.