Personal branding: how to build a personal brand
Text from 2017. Laws, rates and prices may have changed since then. Ask an agent
A solid foundation, that is a well-thought-out personal brand strategy, will let female estate agents become the Jessica Pearsons of the industry, and male agents effective players on the market with charisma at least on a par with Harvey Specter's. What is personal branding and why does it matter so much?
It is above all the conscious building of your own personal brand so as to attract potential clients like a magnet. Agents' brand-building efforts often stop at the widely known formulas of content marketing and a personalised visual identity. Yet the most important thing in personal branding is to focus on mature image-building, based on reputation and the ability to compete on the values the agent represents.
Continuous development of competence, inspiring others to act, consistency and a clear mission as an estate agent certainly have a positive effect on the agent's identity. In this way the agent gains credibility in the eyes of clients.
If you want to succeed and enjoy further successes, it is worth thinking about bringing creativity and a pinch of marketing artistry into your work – presenting a listing? Intrigue the client, after all, you are the one who knows perfectly well what they need and what solutions they are looking for.
Reliable and out-of-the-ordinary communication with your audience has an enormous influence on personal branding. Step outside hackneyed patterns and shape your reputation on the market, and your results will surprise you sooner than you expect.
When can you consider your personal brand to be paying off? When your calendar is bursting with meetings and listings disappear after a successful transaction with a client.
Kind regards, Marta Kulawik
Tags: for estate agents, estate agent
