Stand out – methods of presenting a property effectively

Getting your listing noticed only seems difficult. I know several ways to make your listing stand out from the many others. With a newly adopted strategy, you can not only sell your flat faster, but also earn more.

Today, to sell something, it is not enough simply to post a listing online. There are plenty of attractive listings, and a client usually has neither the time nor the inclination to check them all in detail. When we search for something online ourselves, we do not browse all of it, but selectively choose only the listings that are most interesting to us and match our expectations. But first they must have caught our attention in some way!

That is why I have prepared a short guide for you, in which I present several effective ways to make your listing stand out and present your property effectively.

Show your property

A photograph is the basic thing that can make your listing stand out right from the start.

A description alone is no longer enough, and adding a photo of a house is hardly difficult. Let us also note that although this is a very popular way of promoting a listing, a large group of people still do not use it at all. So right from the start you can beat some of the competition.

Thanks to a photo, the client can judge the appearance and condition of the house, which will help them decide whether or not to arrange a viewing. Without a photo of the property, there is nothing to go on. It is worth paying attention to the quality of the photos and the way they are taken. Our listing can attract even more buyers if the photos are taken professionally and show the house in an interesting and attractive way. Of course, this does not mean they should distort reality.

You can also think of one more thing, which is still not very popular in Poland but will certainly make a big impression on clients. This is a video, thanks to which you can present the merits of your property in an interesting way. It will certainly catch clients' attention, all the more so because many listings have no videos, which makes our listing more original.

You can go a step further and use modern technology to present your property. In addition to ordinary photos, it is worth considering a "virtual walk-through" of your flat. This gives the client the chance to view the flat in detail on their computer screen. It is certainly a very interesting option, which larger estate agencies are only slowly starting to use.

Put yourself in the client's shoes

Even though photos, videos and technology such as a virtual walk-through are excellent at attracting the client's attention, without a complete description of the property the client will very probably give up on your listing quickly. The description is the part of the listing that should contain the most important information about your property. This includes, for example, the location, floor area, number of rooms, a description of the neighbourhood, and the distance to shops, shopping centres, a fitness club and public transport stops. Write down everything that you think will be important to the future resident. You need to put yourself in their position to make it easier for them to assess your property.

It is also worth making sure the listing is written correctly, with basic things such as paragraphs and punctuation, which not only make it easier to read but also say something about you as a seller. A listing full of mistakes will do nothing for your credibility, and is more likely to put clients off than attract new ones.