The golden key to excellent customer service

This time I decided to share a few conclusions about contact with clients that have come to me after many years of experience in the real estate industry. Is there a golden formula for outstanding results in communicating with the other party? Find out!

The property market is a vast business continent, divided into a pole of agents and a pole of potential clients. The essence is to build a bridge that will connect both sides and give a chance of fruitful cooperation. Not a drawbridge, which would only occasionally open up to a synergy of actions, but a permanent viaduct of cooperation and of reflecting what clients expect from estate agents.

Perfect communication assumes, above all, giving your full attention to the client's requirements, reliable information, a positive attitude, a smile and availability, which shows the flexibility of the agent's working schedule. I can say with full responsibility that a first impression, a firm handshake and a credible image are the key to communication success and to completing a transaction with a counterparty.

The American model, which assumes being one hundred per cent there for the client, is becoming increasingly popular on the Polish property market. Give them your attention, be prepared for a handful (or two) of probing questions about the listing, and go beyond the recipient's expectations. Your knowledge and the way you convey information are the aces up your sleeve. In this way you rise in the client's estimation as someone who is thoroughly familiar with the industry and able to offer the buyer what matters to them.

Professionalism, trust, interest, good relations, courtesy, effectiveness and understanding are the elements that build a lasting path to the best cooperation with the client and bring tangible benefits to both sides.

Best regards, Marta Kulawik