Building a personal brand vs market reality
Text from 2017. Laws, rates and prices may have changed since then. Ask an agent
I took up the subject of personal branding some time ago, but I focused on the general principles of the concept. Moving from the general to the specific, this time I will present a concrete framework for building a personal brand and confronting it with the market reality of the property industry.
Strong personal brands are said to be able to move the proverbial mountains and change the world. Of course, it is hard to disagree. Focusing on the image we want to create, and being aware of our own values, goals, skills and knowledge, allows us to achieve remarkable success.
Market reality often turns out to be cruel, but with a concrete vision of your business and a solid approach to building a personal brand, there are no insurmountable barriers.
The key is to invest in yourself and your development. Do you feel you already know the whole industry and that nothing can surprise you any more? Nothing could be further from the truth! Numerous workshops, conferences and training courses show the property market from a completely different side, and you have the chance to broaden your skills.
What is more, a personal brand is not only full professionalism, the rules of which you apply in every transaction you carry out. It is above all about building up the trust that your client places in you. Their certainty that they have found the right agent is worth its weight in gold in personal branding.
The idea of a personal brand and its roots go back to the identity of estate agents. Credibility, expert service, awareness of growing competition and creativity are just a few of the characteristics of exemplary branding.
A personal brand is your lifelong calling card. You can develop your skills and personality, or stagnate, which does not lead to professional success. The choice is yours.
Best regards, Marta Kulawik
