Who should you target your flat rental listings at?

Investing in property to let? Remember that it is worth having an idea of who you want your rental listing to target. If only because it is then easier to write the listing.

Listings for students and young people

This is a rather specific audience. If they are who you have in mind, invest in studio flats or in a multi-room flat in which you will rent out individual rooms separately.

This group, on the one hand, looks for cheap listings and, on the other, appreciates easy access to university or work. What matters most to you is that you may relatively often need to look for new tenants. On the other hand, demand is also constant (except perhaps in the summer season).

A flat to let for young families

This group is relatively risky – sooner or later many families decide to buy their own flat. If you nevertheless want to invest in a flat to let with this group in mind, look for premises near nurseries and schools, and with good parking availability.

READ ALSO – RENTING A FLAT TO FOREIGNERS

A flat to let for older people

Although it may be surprising at first glance, it is worth taking an interest in precisely this target group. Note that our society is gradually ageing. According to forecasts by the Central Statistical Office (GUS), as early as 2020 one in five residents of Poland may be over 60. This trend may intensify. That being the case, it is worth taking into account.

What might a listing aimed at this age group look like? First of all, it is best to focus on smaller flats that older people can afford. Second, consider the physical condition of older people. In practice this means that it is best to choose buildings with a lift. If there is none in the area, invest in flats on lower floors.

There is also a third factor that may matter when investing in flats to be let to older people. Location. When choosing it, consider whether there are healthcare facilities nearby, as well as shops and areas where older people could take a quiet walk. Although this is often underestimated, a neighbourhood that is friendly in this respect is a considerable asset for older people, and they pay attention to it when browsing flat rental listings.