Where to publish property sale and rental listings?

There are very many websites for publishing listings related to selling, buying or renting property. From a client's point of view they are all very similar to one another, but from the agent's side the situation looks somewhat different. Estate agents have to think carefully about where they will publish their listings. In this article we present a few valuable tips.

Choose listing websites wisely

It is important to make an informed choice of the websites on which you publish property listings. There are several leading portals on the market where this can be done. It is worth dividing the budget sensibly between them. Deciding to publish on only one website is not a very effective practice. Working with several definitely increases the chances of a successful sale.

On the most expensive websites, publish only the most popular listings

It is well known that the prices of publishing listings differ between individual websites. As a rule, the biggest portals charge the most, which is why it is best to publish only the most popular listings on them. This increases the chance of a quick and effective sale. On the other hand, so-called "difficult" flats, houses and plots are better promoted on cheaper websites. Publishing such a listing on a more expensive portal may not bring benefits commensurate with the costs.

Remember to remove outdated listings

Keeping outdated listings online is also a considerable cost. We realise that an estate agent's work takes a lot of time, energy and attention. Amid all these duties it is easy to forget that a flat that has been sold or already let still appears on the websites. It is therefore worth introducing the regular removal of outdated listings into your daily routine. This will certainly save money to spend on promoting current listings.

Bumping listings

Another very important element of publishing listings is bumping them regularly. It is not enough to put a flat up for sale or rent once. There are very many estate agencies, and every day they upload masses of listings to the most popular portals. Only bumping a listing will let it stand out from the rest. Let's remember that people browsing usually check the first few pages of listings, at most a dozen or so, so to draw their attention to a particular listing we must make sure it is always visible at the top of the list.

Quick replies to enquiries

While browsing listings for the sale or rental of property, potential customers send many enquiries. The chance that they will choose our listing rises if our reply is as fast as possible. The first minutes of our reaction can be crucial. Immediate replies give us a huge advantage over the competition, which often replies only the next day, when the potential client has already started working with another estate agent.

Find out how the client found you

It is always worth asking how the client found us. This way, over the long term, we can check which websites are the most profitable for us to use. Thanks to this, we will plan our strategy for publishing listings more effectively in the future.

Quality of cooperation with the website

There is no doubt that the quality of cooperation with a particular website is also very important. Accommodating behaviour, the possibility of so-called "coming to an arrangement" and loyalty built up over a long period of cooperation are important factors that cannot be measured on a chart or in a numerical summary. It is worth taking them into account, because with the right approach, cooperation will go more smoothly and, as a result, much more effectively.