How to present a flat effectively

Selling a flat is a long road that involves writing adverts, promoting listings, making contacts and finding interested parties. The next stage is presenting the flat. Find out how to present a flat effectively. It is not only about how it looks and its layout, but also about the conversation with the client.

How to talk to the client?

We know that the main subject of meetings with the client is the property we want to sell. Contact with people is nevertheless very important and may influence the final decision. A presentation should be a conversation, not a monologue. We present our property, but we also ask about the client's requirements and doubts. Shifting attention to the client and their needs distracts from the fact that, in a way, we are the seller. The first meeting with the client serves to build a relationship. The interested party will certainly view several other listings as well. Make sure they remember the conversation with you. A person viewing a property must trust us. Let everyone have their say, avoid boasting and speaking only in superlatives. It is worth making sure that the client understands us well and has received all the information that matters to them. Clients like honesty, a sense of humour and naturalness. Do not pretend to be someone else, and do not act superior. The message should be adapted to the buyer.

READ ALSO – 4 TIPS FOR SELLING A PROPERTY QUICKLY

How to present a flat effectively – first impressions!

It is important to prepare the property for viewing. Make sure it is tidy and, if necessary, arrange the furniture. It is worth taking care of details such as clean windows. It is harder still to prepare a flat for a client's visit if someone is living in it at the time. Remember to do the basic cleaning; the client may look into many places to get to know the details. You can also prepare a list of the equipment that will stay in the property.

A personal meeting with the client can give us an advantage. We are able to win their trust and keep their curiosity alive. Skilfully leading the meeting will make us memorable, and the flat may even stay on the client's shortlist. We realise that this is not an easy task. Estate agents can also take care of presenting the flat.