How do you intrigue a client?

In the property industry, the key moment when a listing is truly confronted with the client's expectations is the flat viewing. How can you successfully sell or let a property and so achieve your next success on the market?

What matters most is your approach. Imagine that your client's expectations of meeting you match the emotions of opening a Christmas present, and vice versa. You want to interest the client, present the listing in the best possible light and show that it is a great solution for them, while the client expects from you a "wow!" effect, an out-of-the-ordinary approach and professionalism in the broadest sense.

The flat viewing is the culminating point of every potential transaction. Before you meet the client, it is worth making sure that, from the very doorstep, the interior does not discourage them from taking further steps towards buying or renting. This is where home staging comes to the rescue: it makes the property more aesthetically and visually appealing, and your client will listen to what you have to say. Remember – conduct the conversation in such a way that the client feels special and knows the listing is meant for them alone, so that, won over by your communication, they call, come back, or shake your hand straight after the meeting and sign the agreement.

In this way you prove to yourself and to others that you know your worth, and that your competence allows you to run flat viewings effectively, far from the model of a tour guide in yet another regional museum.

Avoid repetitiveness, always be prepared and do not let the client's questions catch you off guard. Interpersonal skills, consistency, a focus on the image of the property and the client's needs, and total commitment will lead the transaction to a happy ending.

Kind regards, Marta Kulawik