Can't sell your flat? Find out what mistakes you are making
Text from 2017. Laws, rates and prices may have changed since then. Ask an agent
Unable to sell your house or flat for many months? Tried many ways of promoting your home? Have no idea how to present your property attractively? You have come to the right place. Today I will present the most common mistakes that can be made in this kind of activity. Perhaps thanks to this your phone will finally start ringing. So let's get to work!
Too high a price
This is the most common mistake. We do not analyse the property market carefully, we do not compare listings of similar flats, we do not take into account many important factors (including location, the year the block of flats or house was built, floor area, technical condition) that determine the final price.
The price we ask must be in line with the market price. If it is unrealistic, absolutely unacceptable, it is a waste of our time, because there will be few people interested in the flat. They will be put off at the very first stage of analysing the listing. We must not scare them away with unrealistic expectations.
Even if the price is initially set low, later – thanks to many offers – it will become much more attractive. Such a manoeuvre will help generate greater interest.
If we greatly inflate the value of the flat, the listing will stay active for too long and will eventually lose its… appeal. People looking for a flat will start wondering what defect this flat has, if nobody has decided to buy it.
Lies won't get you far
It is not worth lying. You can cleverly highlight a property's advantages, but do not hide its flaws. Present them in a suitable form, concentrating on the assets. Sooner or later, a potential buyer will discover the imperfections, and by then it is too late. We will be seen as unprofessional. A bad reputation carries a lot of weight on the property market.
Without a strategy, it is not worth starting
Many people first try to handle preparing the listing, taking photos and valuing the property on their own, without any concrete sales strategy. Only over time – when the listing arouses no interest – do they ask a professional estate agency for help, having first lost a lot of valuable time, which reduces interest in the flat. That is why we believe that without planning it is hard to sell a property at an attractive price. Acting on impulse ends in an unsatisfactory profit from the sale.
We should pass all our thoughts on to the agent, who will make a suitable selection and enrich the listing accordingly, drawing on many years of experience.
Tags: for sellers


