Flats for Generation Y

Property sale and purchase listings are aimed at diverse groups. Contrary to appearances, it is not only wealthy, settled people who are taken into account when creating the ideal client profile. Young people entering adult life are also looking for a place of their own. Such clients can be demanding. In addition, they look at this subject quite differently from older people. Find out which flats for Generation Y are the most attractive.

Generation Y – who are they?

This is a term for people born in Poland between 1984 and 1997. Other names are also used interchangeably. As you can see, these are young people, currently aged between 20 and 32. In addition, they are perfectly at home online and make use of its benefits, e.g. social media and classified portals. Their approach to housing is distinctive. It is linked to the need to discover new places and the inability to make large investments. They more often opt to rent a flat under a fixed-term agreement.

Flats for Generation Y – what should they be like?

People from Generation Y often do not yet have children. As for income, they are often young workers without stable jobs. This means they cannot afford to buy a large flat. So young people often decide to rent a comfortable flat. Generation Y likes comfort and pays attention to the aesthetics of a flat.
The people in question often look for a flat on their own or want to keep the running costs of their home to a minimum. Studio flats are very popular. They allow you to support yourself independently, have a place of your own and avoid overpaying on bills.

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Good communication is the foundation!

Considering Generation Y's technical savvy, you need to address them with suitable communication. Young people look for property advertisements almost exclusively online. Remember to post interesting advertisements on frequently visited property portals. Sometimes it is worth investing in promotion and mobile activities. Give not only an email contact but also a phone number. Generation Y are visual people, so plenty of photos in advertisements are welcome.

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