Promoting property on Instagram

Instagram – an effective promotional tool for a good estate agent

Most estate agents have come round to social media and readily use it to promote their business. Often, however, their activity is limited to Facebook. Many forget about a somewhat younger, though similarly popular app, Instagram, which is ideal for building a brand and promoting properties for sale. How can an agent use Instagram to increase their reach and attract new clients? Find out in today's article.

Instagram enjoys enormous popularity. More than 400 million people use the app worldwide, and in Poland there are already 2.5 million users. This is huge marketing potential that few companies use properly. It is worth stressing that the largest group of Instagram users are people aged 15 to 34, that is, the stage of life when people first look for flats to rent and later make their first decisions about buying a property of their own. This argument should appeal to estate agents who are thinking about growing their business. So how do you promote a property on Instagram? Here are some valuable tips.

Above all, good photos

Visual content on Instagram is fundamental. That is why, before you post a photo of a flat for sale on your profile or create an advertisement for your agency, make sure the photographs are attractive, sharp, well framed and show the flat or house at its best. Before taking the photo, do some light home staging and make sure the lighting is good. That way the interior will be shown in the most flattering light.

Not everything at once

It is well known that not every property we offer looks like something out of a catalogue. That is why, before we post a photo on Instagram, let us pick the most appealing one, the one that really has a chance of catching users' attention. Let us treat the Instagram profile as the calling card of our estate agency and publish only the most impressive photographs.

Be active

For our Instagram profile to be effective, we need to put some work into it. It is not enough to post a few photos and wait for results. Building user engagement is very important here. So let us follow other profiles connected with the housing industry in the broad sense and be active on them. In this way we will attract the interest of users who, in time, will start visiting our profile. When that happens, remember to react immediately. Always reply to comments and enquiries. This way you will win the trust and loyalty of Instagram users.

Not only images

Instagram is a picture-based app, and images are the main tool for communicating with your audience. Do not forget, however, its other features. A suitable photo is only the beginning. Also opt for an attractive caption or even a story built around it. Using these two channels, you will certainly reach your audience more effectively.