Exclusive agency agreements (umowa na wyłączność) in the real estate industry

Until recently, exclusive agency agreements (umowa na wyłączność) were something of a taboo for sellers, who treated the possibilities of this model with a certain amount of distrust. Today the culture of the property market has undergone a total revolution, and agents working on the basis of exclusive agreements are achieving considerable success. What convinces clients to sign this kind of contract?

There are thousands of reasons, but I will point out the most important ones. First of all, a carefully prepared listing – clients expect solid and attractive content, but it is the photographs that form the foundation of an ideal advertisement. If a professional photograph attracts the client's attention, they will certainly read the listing. As a result, there is a high probability that contact will be established between the agent and the client.

The quality of a given listing in terms of the information it contains is extremely important. The client expects access to a full description, with an emphasis on details of the location, the technical parameters of the property, any amenities and potential running costs. Just as we as consumers put a product back on the shelf in a shop because it does not meet our expectations, so in the absence of basic information the client will simply reject an incomplete property listing.

Another element that influences the signing of an exclusive agreement is a fair price and perfect communication with the client. The costs are honest, without an inflated commission, and the client gets access to all information and changes connected with the listing.

Finally, the speed and effectiveness of this type of transaction. An exclusive agreement guarantees the reliability of the listing from every angle, which reduces the risk of disappointing a potential client and speeds up the process of completing the transaction.

From my point of view as an experienced estate agent, I can confidently say that exclusive agreements take the relationship with the client to a higher level, engaging both sides and building invaluable trust.

Best regards, Marta Kulawik