Selling with Google Ads

When we type a search term into Google, so-called sponsored links from the Google Ads system appear on the right-hand side. Someone has paid for them to be there.

Google Ads is currently one of the largest advertising networks in the world. The principle behind it is simple: the more you declare you will pay for a single click on your ad, the higher it will appear in the search results for a given keyword.

Importantly, the system only charges for a click on the ad, not for simply displaying it. This makes it a fair and cost-effective system – ideal for promoting specific property listings in a specific area.

We can display our ads for specific keywords, e.g. “45 sq m flat Katowice”. Such a key phrase suggests that the searcher already knows exactly what they want and has made up their mind. This means the chance that they will click on our listing (which, of course, meets their expectations) is much higher.

So if you want to reach your clients quickly and directly, keep control of your budget and be able to switch your campaign on or off at any time, Google Ads is the ideal option for you.

Summary:

• Google Ads is one of the largest advertising systems in the world
• Sponsored links appear next to Google's organic search results
• By choosing phrases and keywords precisely, we can attract potential buyers who have very much made up their minds

The main benefits of asking us to run a Google Ads advertising campaign for your property:

• You are guaranteed that we will choose the right campaign keywords (for which your ad will be displayed) – so your listing will not mistakenly reach people who are not interested in it
• You will save a lot of money – because we will optimise the cost per click of your ads
• You can count on faster results – because we will monitor the campaign's effectiveness on an ongoing basis and optimise its variables