The estate agent on social media
Text from 2016. Laws, rates and prices may have changed since then. Ask an agent
Today I decided to share with you some reflections on the image of the estate agent on social media. It is widely believed that if you are not on Facebook, Instagram or Twitter – you do not exist. One can argue with that, but there is undoubtedly a grain of truth in it.
The first impression is said to matter most for the relationship with a client. Gestures, words and appearance have always determined the success of any contact with another person. To succeed in this field, you need to give 100% to presenting yourself as well as you can. What if a face-to-face meeting is not possible?
The answer is simple. We meet online. We organise a video conference, talk by phone or exchange dozens of emails. Before that happens, however, a potential client will check our achievements online. They will visit the website, scrutinise our social media and check whether our activity in the property industry keeps up with the times.
An agent's image is not made up only of a firm handshake with business partners or a sincere smile. It is also their posts on social media, where they interact with clients, win trust and show themselves both as an industry professional and as a person who can share interests, passions and views.
Consistent posting, reliable content, and interesting photos or graphics are key elements of good communication with audiences on online platforms. Very often this is the first step towards building a circle of clients and achieving your business goals.
A modern concept of combining two social networks and an original idea for running a campaign that supports our image are a great way to stand out from the competition and use new communication channels in an innovative way.
Best regards, Marta Kulawik
Tags: for estate agents, estate agent
