How to write a listing for the sale of a house or flat
Text from 2019. Laws, rates and prices may have changed since then. Ask an agent
When we decide to take any action on the property market, we must pay attention to every detail. The road to buying or selling is usually long, but it always starts from the same point. That point is writing the listing for the sale of a house or flat. We want to pass on a few tips that will answer the question of how to write a listing for the sale of a house or flat.
Should you state the price?
Remember that every listing (including online ones) should contain all the most important information about the property in question. What interests potential buyers most? Above all, the price. It may be the information that decides whether we can consider a given flat or not. In addition, listings that state the price of the flat or house on offer attract much more interest. Stating an initial price also shows our reliability and credibility. A note saying whether the price is negotiable can also attract many people.
The most important information – location
Another important feature that should appear in a well-written listing is the location. It is often the main factor influencing the choice of a flat. Many people have specific preferences regarding the surroundings, the city and the distances to be covered. Besides giving the city and street, you should also describe the neighbourhood. You can list the institutions nearby, the districts, and the distance to the most important places in the area. Everyone pays attention to different aspects of the location, for example schools, the distance from the station or a stop, and the presence of green areas.
Description of the flat
Let us move on to the most important and most obvious point. A good listing must meticulously and truthfully describe the condition of the flat or house being sold. The basic information about the flat itself that potential buyers are curious about is:
- floor area
- number of rooms and their layout
- furnishing
- presence of additional utility rooms
- presence of a balcony or terrace
READ ALSO – HOW TO PREPARE A HOUSE FOR SALE?
Show it off!
Competition on the property market is strong. The best answer to the question of how to write a listing for the sale of a house or flat should sound effective. We must tell potential buyers what we are offering and convince them that our proposal is advantageous and worth their attention. Remember to mention when the flat was renovated and whether there is a balcony, cellar, attic or pantry. List the advantages of the property, of the building it is in, and of the location. But write only the truth. You must not turn readers against you and your efforts.
Attach a photo
A detailed description of the flat will never replace a photo. Photographs let interested people see right away which unit the listing is about. A description alone can lead to misunderstandings. Photos do not have to be professional. They should, however, be clear and attractive.
Tags: how to prepare a property for sale, property sale listing, selling, selling a flat, selling property


