Presenting a property online – here's how! Part 2

Property video presentations are becoming more and more popular. As a result of the pandemic, clients are more willing to view potential flats and houses to buy from the comfort of their own home. This solution is convenient both for estate agents and for the viewer. However, for a remote presentation to go well, it is worth taking some rules into account. We presented some of them in the previous article. Today we present more.

Rely on natural light

An online property presentation will look better if we do it in natural light. To achieve this, let in as much daylight as possible by drawing back curtains and opening roller blinds and venetian blinds. Let's arrange this kind of call for a sunny day and avoid times of day when artificial lighting is already needed.

Check your route through the property

If you want to present a property using a phone, you must remember that you will be moving around holding the device in front of you. This can make the presentation somewhat harder, especially as it exposes us to tripping or bumping into furniture. So before we connect with the client, let's test the way we move around the flat or house and remove any possible hazards from our path.

Use both cameras

Smartphones are equipped with a rear and a front camera. The one on the front of the device lets you talk to the client face to face. Use this mode when greeting the client or when you are answering a question at length. The camera on the back of the phone, in turn, is the one to use for showing the flat.

Remember to switch smoothly between the two views; this will considerably improve the quality of the video presentation.

Stay calm during the presentation

A video presentation of a flat is not the same as viewing it in person. To give the viewer a chance to see the property properly, you need to handle the camera appropriately. Remember to walk through the rooms calmly and slowly. The phone should be held at roughly chest height, which ensures the best visibility. Also respond to the viewer's requests to show some rooms and their features once again. In this way you will build a friendly rapport with the other person and show that you care about presenting the property as well as possible.

Keep the client engaged

To make the presentation interesting and easy to follow for the viewer, it is worth following a few basic rules. The presentation of the property should start with the living room, moving on to the neighbouring rooms. Next we present the bathroom and kitchen, and we finish by showing the terrace, balcony or garden.

Showing the inside of kitchen cupboards or other furniture, and demonstrating the functions of some appliances, may also be a good idea. This will catch the client's attention and make your presentation stand out.

Keep up contact with the client

Conversation will also help keep people engaged in the presentation. Try to describe the property thoroughly and encourage the viewer to ask questions. This way you will build a rapport, which can also influence the final decision to buy the flat or house.